Thrive Safe
The Thrive Safe blog
Calm, plain-language looks at what's really inside everyday products.
Supplements
Everything You Think You Know About Creatine Is Probably Wrong
Steroid-adjacent? Dangerous? Only for bodybuilders? Professor Sage looks at what the research actually says about creatine — and why the cheap, plain tub is the best-evidenced one.
Food
The Olive Oil Lie That's Been Sitting in Your Kitchen
£4 or £18 — both say extra virgin. Professor Sage investigates what that label really means, why olive oil goes off, and what to actually look for on the bottle.
Fragrance
Why Does This Perfume Cost £200?
Professor Sage investigates where the money really goes in a £200 bottle of perfume — materials, craft, packaging, marketing and brand — so you can decide what is worth it to you.